Confessions of an Aca/Fan: Archives: The Message of Twitter: "Here It Is" and "Here I Am"

Confessions of an Aca/Fan: Archives: The Message of Twitter: "Here It Is" and "Here I Am": "But a smart company goes further. We are hearing stories of companies that scanTwitter looking for references to their products and reaching out to consumers to respond to their concerns. In some cases, consumers get quicker and fuller responses to their problems because they posted these problems on Twitter than they get calling the customer service department."