Which comes first; the social media strategy, or the social media tactics? - The Viral Garden

Which comes first; the social media strategy, or the social media tactics? - The Viral Garden: "But before you jump in and start using a particular tool, you have to make sure that it fits your strategy, and that it fits your existing human, skill, and time resources. I understand that many companies now feel the need to 'do something', but you still need to have a plan."